One hour lunch and learn presentations had been a mainstay of the sales process for Ceva Animal Health UK for many years; but the attendance and time to present to vets had become increasingly challenging.
We developed a short, innovative presentation using storytelling, video, photography and illustration that effectively captured the interest of the viewer and motivated vets to take action.
Feline hypertension is a core topic in the brand portfolio of Ceva Animal Health. For their territory development managers, the time available for their face-to-face presentations as well as the engagement had diminished over the last two years due. Typical presentations would last for 45-60 minutes and had become lost amongst the mass of similar CPD offered by competitors.