With a new product and website launch on the horizon, VDS needed a fresh set of imagery that would reflect the professionalism and day-to-day reality of veterinary practice. The shoot had a dual purpose: to refresh the existing image bank and to create a library of authentic, high-quality images in time for the launch. The challenge was to capture real veterinary professionals and teams at work in a way that felt natural, genuine, and representative of everyday clinical life.
To bring the brief to life, Trimble Group designed a two-day photoshoot that combined multiple studio-based sets with on-location photography at a working veterinary practice. At Trimble Studios, we created multiple bespoke clinical environments and brought together a group of vets and veterinary nurses from our network to feature in the imagery, supplemented with professional models to act as owners on camera. All of this was supported by a range of dogs, cats, rabbits and horses from our Animal Model Register, ensuring authenticity, variety and clinical accuracy.We then moved on location, capturing real-world clinical settings including pharmacies, prep areas, consultation rooms, laboratories, reception spaces, and equine facilities. By using a broad mix of talent, animals and settings, we were able to deliver a wide range of imagery that was both clinically accurate and visually rich, ready to support the VetSafe brand and product launch.
Toby and the team’s professionalism was second to none. They delivered exactly what we needed. The care they gave to the needs of the animal models throughout the day stood out. The studio had everything required, and the shoot at an active veterinary practice was seamless. The final images refreshed our portfolio and brought new energy to our marketing. We can’t wait to work with Trimble Group again and would recommend them without hesitation.
A carefully curated image library showcasing real veterinary teams and professionals in action, both in studio and real-practice environments. The final collection captures a wide variety of day-to-day clinical scenarios with a strong focus on authenticity and accuracy, covering everything from consultations and lab work to pharmacy prep and equine care. The images support both brand storytelling and marketing efforts. The final images have refreshed the VDS photography portfolio and brought new energy to their marketing communications.
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