95%
of your customer's decisions are made beneath the surface.
Most sales training focuses on what’s above the water. We teach your team how to navigate what’s below.
Sales conversations can be challenging
Even experienced animal health sales teams find selling tough. Common pitfalls - like jumping to solutions too early, prioritising data over needs or closing too softly - often mean conversations lack progress and early interest never converts into commitment.
Master the psychology of animal health sales
Move from pushing products to guiding change with a framework built specifically for the animal health industry. Get to the heart of how people decide to buy.
A deeper curriculum for real-world animal health sales
Through a blend of face-to-face workshops and online modules, you will be guided through the following curriculum
1
The Foundation
Mindset
The Iceberg Principle
Sales Foundations
2
The Call Structure
Preparation
The 'BLUF' Opening
Building Rapport
3
Advanced Discovery & presenting solutions
Active Listening
Language of Persuasion
Labelling Emotions
4
overcoming objections, closing & momentum
Storytelling for Objections
4 Types of Closes
Intentional Follow-up
which programme
do i need?
We've developed a thoroughly tested curriculum, which is delivered in three formats depending on the group size and the specific needs of our clients.
team development programme
Veterinary Storytelling and Presentation Skills Workshop for sales, marketing and technical teams
Two-day workshop designed specifically for animal health professionals such as sales, marketing, product managers, leadership teams and technical advisors.
Exclusive use of the trimble group studios and workshop for your company.
Group workshop programme
Veterinary Storytelling and Presentation Skills Workshop for individuals
Two-day face-to-face group workshop for individuals, specifically designed for key opinion leaders, presenters, keynote speakers, guest speakers, specialists and animal health professionals (sales, marketing, technical) who regularly deliver presentations as part of their work.
Great opportunity to develop your skills and meet other people in the animal health industry.
One-to-one workshop programme
Veterinary Storytelling and Presentation Skills one-to-one Workshop
Face-to-face or online one-to-one workshop for an individual wanting a more bespoke and personal programme. Specifically designed for key opinion leaders, presenters, keynote speakers, guest speakers, specialists and animal health professionals (sales, marketing, technical) who regularly deliver presentations as part of their work.
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flexible delivery options
Meet Your Instructors
Rebecca Maher
Vet & consumer psychologist with 20+ years' in commercial animal health roles
Becki is a veterinary surgeon and qualified consumer psychologist with over 20 years' experience in commercial animal health roles, so she understands what it's like to be on both sides of the sales call. As Founder and Managing Director of InsideMinds, she helps animal health teams use behavioural science to communicate better, guide decision-making and turn conversations into action.
Jon Robbins
Learning & performance consultant
and communication expert.
and communication expert.
Jon Robbins is a theatre and film performance veteran and master teacher who coaches animal health and business professionals to speak with impact. He helps delegates feel calm, confident, and consistent—and challenges the way they approach presenting.
